Anyone can build a website but to achieve top rankings in search engines requires more than just knowing a bit of HTML and transferring files to a web host. If you want your company to get noticed, you need experts in getting noticed. You need to make your pages alluring to webbots, spiders, and crawlers. Once they arrive, you have to make sure you don't shoo them away. That's especially where search engine optimization (SEO) and W3C compliance come in.